At My Absolute Beauty, we have always been a little confused as to why the beauty industry caters mostly, and almost exclusively, to women. I mean, everyone has a face and facial hair! In recent years, we have seen makeup companies, hair color companies, and other large beauty manufacturers realize the mistake of excluding men and the LGBTQIA community in their marketing campaigns and beauty product efforts. At My Absolute Beauty, we are proud to say that we have always been supportive of men in the beauty industry and have catered our products and services to the entire population of people who want bat-worthy lashes and brows. Beauty knows no gender, nor do we.
We have a wide range of beauty professionals who attend our training sessions and purchase our products for use in their salon. The one thing we can all agree on is that vegan, cruelty-free beauty products in a wide color palette is the ultimate must. Aside from those fundamental beliefs, our beauty professionals come from all walks of life. We are so excited to see more men in the field and meet beauty professionals who provide their services to both men, women, and everyone in between equally.
We always get a little proud and also a little worried when we meet men who thank us for being inclusive because they often feel either left out or singled out at other beauty conventions and lash lift training sessions. We aren’t sure why this is. Not only can male beauty professionals give both male and female clients the lash lift they deserve, but the beauty industry is not exclusive, so why are beauty training professionals?
We are also a little concerned about the recent flood of “inclusive” ads in the beauty industry. With Pride month just a month ago, it shouldn’t come as much surprise, but we were taken aback when several historically men and LGBTQIA unfriendly companies announced their inclusivity as if this warranted applause. It is hard not to wonder if this is nothing more than a marketing ploy and while they are more than happy to now sell to a more inclusive community, is their company culture and products reflective of this message?
This is 2019, a year where men of all gender and sexualities are flocking to tame their eye caterpillars and fill their lashes. Services that were once exclusive to women and expected of women and now considered mainstream for straight, metro, and gay men alike. It’s true, just take a look through GQ and Maxim and you’ll see perfect lashes and brows staring right back at you. And, If your gender or sexuality is as fluid as your keratin eye mascara, you are welcome here.
At My Absolute Beauty, we strive to offer the best products on the market and back them up with industry-leading training delivered by field experts. Simply put, if you are a beauty professional who wants to expand their skill set and offer the world’s best pigments, semi-permanent makeup, and beauty tools, then shop the entire line of products in our online beauty supply shop. If you don’t already, follow us on Instagram to stay up to date on the latest trends. Visit us online to find a beauty treatment training session near you or contact us for more information.