When you think of lash lifts, brow lamination, and professional beauty transformations in the USA, one name stands out: Jodi Jolley. As the founder of My Absolute Beauty, Jodi wasn’t just part of the lash and brow wave—she helped create it.
The Beginning: A Spark in the Beauty World
In the early 2010s, Jodi noticed a rising trend in eyelash extensions sweeping across the globe. Driven by curiosity and a passion for beauty, she decided to train in offering these services. Her search for quality took her far beyond the borders of the USA—eventually leading her to a trusted supplier in Korea.
This initial leap opened her eyes to a bigger truth: the American market was missing high-quality, clean, professional beauty products that estheticians could trust. Jodi knew she had to fill that gap.
Turning Frustration into Opportunity
What began as a career in lash extensions soon evolved into a deep love for brows and lashes. But with that came a major challenge—finding reliable products for her clients.
Rather than settle, Jodi took a bold step. In 2011, she became the official USA distributor for Sleek Brows, bringing 3D brow building from London to American beauty pros. As microblading exploded in popularity, she introduced Microblading and Permanent Makeup from Everlasting Brows.
Her journey didn’t stop there. She recognized the revolutionary potential of InLei® Lash Lifts, a service virtually unknown in the USA at the time. Her foresight paid off—lash lifts are now one of the most popular beauty services across the country.
Building a Beauty Empire
Jodi’s commitment to quality quickly attracted attention from across the world—including Japan, Australia, and Canada. What started as a small operation grew into a powerhouse distribution company, supplying millions of beauty professionals with the tools they need to succeed.
Today, My Absolute Beauty offers an extensive range of professional products, including:
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InLei® Lash Filler & Tint – For lashes that are 24% fuller after three treatments.
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InLei® Brow Bomber Lamination Kit – A dedicated brow lamination system with essential aftercare.
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Harper Brow Tint – Designed by Jodi herself and named after her daughter, perfect for enhancing natural and microbladed brows.
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purHENNA® Brow Henna – For long-lasting, richly pigmented brows.
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Everlasting Brows® for brow extensions and lamination.
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Glow & Skin® skincare treatments.
The Heart of the Brand
Jodi’s philosophy is simple yet powerful: always put the end user first. If a product doesn’t meet the highest standards of safety, cleanliness, and performance, it doesn’t make it into the My Absolute Beauty lineup.
Her team now includes over 50 trainers who educate estheticians nationwide on the latest brow and lash techniques. The goal? Ensure beauty pros not only have the best products but also the knowledge to use them effectively.
Why the Lash & Brow Boom Is Here to Stay
The success of lash lifts and brow services is no accident. For beauty professionals, they offer high profit margins, low overhead, and a loyal customer base eager to maintain their look. As Jodi puts it:
“They see such great services for beauty professionals to offer because, number one, the investment cost is low compared to the revenue it will add to your business. Number two, they create such great services to add-on or combine, making clients happy, and business owners happy too!”
Ready to Elevate Your Beauty Business?
If you’re ready to join the growing community of lash and brow professionals who trust My Absolute Beauty, explore our full range of professional-grade products and training at www.myabsolutebeauty.com.
Your next business breakthrough could be just one lash lift away.