How to Make Your Lash Salon Stand Out
Imagine this: You’ve got all of your new Elleebana lash extension supplies, and you are ready to open your salon for the day. You’ve done all of the correct training, you have all the certifications and you are excited to begin offering lash extensions. You open the door to your salon and… Nothing. Not a client to be seen. Where did you go wrong? Why are other salons attracting more clientele than yours?
Today, we will be giving you the tips and tricks you need to stand out from other lash extension salons in your area and help you start ushering in more clients. When it comes to attracting clients, there is always room for improvement.
Advertising techniques are constantly changing. Clients have a wealth of information at their fingertips, and your job is to make sure that your salon is front and center. Elleebana’s Otto Mitter says that it’s all about educational marketing. Let’s dive into some areas that can help you stand out from the crowd and draw in loyal clients.
Highlight Your Elleebana Lash Extension Training
Boast about your certifications. You are Elleebana Certified, and that is a big deal! Brag about it, you’ve earned it. Frame your certificate, hang it on your wall, share it on social media and bring it up as often as possible. Elleebana trained lash technicians are educated on the best techniques and materials to use. Taking the initiative to seek quality education and training in the lash extension industry is a biggie.
Keep in mind that being a lash extension certified professional is just the first step to becoming a truly excellent lash specialist. Don’t call it quits after getting your first certification. Keep going to classes, expos, trainings, and anything else available to you.
Never stop learning, and never stop putting in the extra effort to continue improving your lash extension skills. Clients will feel at ease knowing that their stylist has the enthusiasm and determination to get a quality education for applying lash extensions.
Share with potential clients your thoughts on Elleebana, their training courses that you have taken, and their supplies that you use. Your excitement and love for the brand will generate excitement for your client as well. Be knowledgeable about the products you use, and share your knowledge with your clients.
An informed stylist makes for a comfortable customer. Take the time to answer any questions your clients have about products, their contents, and their longevity. By being attentive to any concerns that your client may have, you are helping to ensure the client will feel at ease about the treatment.
Being passionate and open about the products you use and the reason you use them will help your clients see that you are well informed and are equipped with the knowledge you need to take on their lashes.
Perfect Your Social Media Presence
Post your work. Social Media is hot, hot hot! More often than not, a client will check your social media before reaching out to you to book an appointment. Make sure when they do, they are met with something enticing!
Use social media as a platform to show potential clients why they should be excited to come to your salon, and why your salon practices excel above the others. Show them how amazing your work is, and make them envious of the outcomes from your previous clients.
Imagine you are looking into getting a lash extension treatment for the first time. You hop on to the internet and begin your search for the best salon in town. You find the two closest salons to your location, and start investigating them. Upon opening the Instagram of the first salon, you are met with images of photoshopped models and stock photos of the products the salon uses.
On the second account, you are met with videos of stylists applying lash extensions on clients, cute group shots of all of the stylists that work in the salon, and a collection of before and after shots from real-life clients that have had their lash extensions done. Now ask yourself this: Which salon would you choose to go to?
The biggest mistake you can make is posting too much content that isn’t original to your salon on your salon’s official social media accounts. We know it can be tempting. Photos of amazing lashes are everywhere. Not sharing them can seem almost like a disgrace to the lashing game, but you must resist.
Here is why: When a client opens up your social media account and sees nothing but stock images, they will immediately assume that the reason you are hiding behind somebody else’s content is due to a lack of social media-worthy results from your salon. Simply put, original content is Gold!
Be Proud of your Brand!
You are trained in lash extensions and as a result, you are using amazing products that many other salons cannot offer. Use this to your advantage. Get on your social media accounts and show off what you can do with the skills you have been working so hard to perfect.
Highlight the product that makes your salon special. My Absolute Beauty offers the perfect tool you need to get optimal lighting and video recording on a lash extension application with our Beauty Lamp, which is available online through myabsolutebeauty.com.
Keep it Clean
Take a look around your salon and make sure it is clean. We are not talking “My judgemental mother-in-law is on her way over here,” clean, we are talking “Push those lash extensions over, this man needs open-heart surgery right now,” clean. Seem like we are going overboard here? Not really.
It is imperative that lash extension treatments are performed in a sterile environment to ensure that no contaminants come in contact with your client’s sensitive eye area. Clients can tell the moment they walk into a salon if it is a place they would feel comfortable getting lash extensions done in. Make sure that your salon is inviting and clean.
When you are done scrubbing down your salon, get ready for a truth bomb: You have to look clean, too! Take the extra time to put yourself together and look professional and clean every day. Personal hygiene goes a long way.
If you as the stylist are not presenting a clean outer appearance, clients will be less inclined to feel comfortable allowing you within such close proximity to them for a lengthy treatment like lash extensions. Leave no possible trace of doubt in client’s minds that anything in your salon, including the stylists, have any form of dirt or germs on them.
Reviews can be the difference between sitting alone in your salon all day and having to schedule weeks in advance because your bookings are full. They are also one of the trickiest areas to improve for your salon.
How can you make people take the time to write reviews for your salon? Most clients forget about you the minute they leave the salon and don’t think about you again until it’s time for their next touch up. Breaking that client mentality can be hard, but there are a few tricks out there to help you obtain real reviews from real clients.
Strong Online Presence
The first step is to make sure that you have all of the platforms for reviews set up. Are you on Google? If not, create a Google My Business listing and start managing your reviews. Do you have a Facebook page? What about Yelp, Bing, etc. The list goes on and on, and you need to make sure to put your salon on as many as possible.
Putting your salon on all of these sites will help customers be able to find you through multiple avenues. Don’t risk clients only being able to find your competitors through the search engine they use. Put yourself out there!
Do a promotion
Pull clients into your salon by offering a discount in exchange for an honest review. A great way to do this is to offer a discount on a lash fill appointment for clients who submit a review. By running this promotion, you will be helping your salon gain real reviews, and enticing customers to become regulars at your salon. Double win! Just remember, it is against most platforms’ terms of service for you to ask for, or encourage a “positive review” so make sure all reviews are welcomed and rewarded.
Watch Your Business Grow
If you are passionate about your education and certifications, have a stellar social media presence, keep a clean salon, and have a significant amount of reviews to back up your expertise, potential clients will take notice. Don’t be afraid to flaunt a little, you have put a lot of effort into your salon and it is your time to shine. Putting forth the extra effort to build up your salon will pay off, but the results are not always immediate. Have patience, be consistent in your efforts, and keep pushing forward.
The most important part is to not get discouraged, and never give up. Your salon will only grow as much as you allow it to. Working hard at building your clientele and putting in consistent effort to raise awareness of your lash extension services will be worth it. Before you know it, your salon will be the talk of the town.